Curious creative, leader, mentor, design thinker,
and doer.

Creative/Design Director  

Hello, I'm D. Amellio, a native New Yorker, avid kayaker, and Experience designer.

Blending UX and UI, I specialize in product and platform, including establishing or evolving design systems. I strive to create innovative solutions that transform complexities into elegant, efficient user experiences, while being aligned with business objectives. I've crafted omnichannel brand experiences across customer touchpoints, in industries such as TMT, FinTech, travel, health, and lifestyle, ensuring cohesiveness and consistency throughout.

Design is a team effort. I foster an environment of co-creating and collaboration, which challenges others to collectively push design; generate, embrace, and execute on new ideas, as well as to push themselves in the process. Bringing out the best to elevate design capabilities; I manage, mentor, nurture & grow design teams, to help make experiences even more accessible, intuitive, & indispensable. 

Select brands worked on:
Verizon, Visible Wireless, Citibank, AmEx, Visa, NBCU, USPS, Unilever Brands, Philip Morris, RJR, Staples, ADP, IBM,
Bob's Discount, King Digital, Choice Hotels, Sands Capital